Twitter News and Help ESPN turning to Twitter to broadcast breaking news
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Tweet ESPN turning to Twitter to broadcast breaking news
Similar to the level of integration that seen on CNN, ESPN is planning to ramp up Twitter usage both on and off air. In the past, they have used Twitter to follow prominent athletes and figures for breaking news as well as promoting stories on the ESPN site through official Twitter feeds. However, ESPN would like to reach the fans that are watching Twitter feeds while watching a television show ...
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