Advertising Ideas and News Ford Debuts Escape Advertising With Liftgate Sleight of Foot

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Ford Debuts Escape Advertising With Liftgate Sleight of Foot

Ford?s first TV ads and associated promotions for the new Escape paint the utility vehicle both as an innovative leapfrog over competitors and an extension of the company?s recently launched Go Further branding campaign. It also bets that Americans are intrigued by Escape?s convenient foot-activated liftgate. With 2013 Escapes trickling into U.S. showrooms, Ford is ...

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