Facebook News Ideas and Help How Dos Equis Uses Facebook To Keep Their Man Interesting To Consumers

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How Dos Equis Uses Facebook To Keep Their Man Interesting To Consumers

We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about what's keeping the Most Interesting Man in the World campaign successful. Delivering consumer craving content and utilizing Facebook as both a research tool and a marketing channel is making Dos Equis a category leader. Westcott-Pitt explains that ...

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