Bargaining Tactics Due to What Couldn't Be Coincidence by Rick Kirkham
If you've ever wondered if there were unseen forces affecting our lives I can believe it now....
http://kirkhamsebooks.com/Marketing/Articles/Coincidence.htm
Sneaky
Ad Tricks Getting Customers with Free Offline Advertising by J.
Richard Kirkham
Get
Writers and Marketing Tools
Bargaining Tactics Due to What Couldn't Be Coincidence
If you've ever wondered if there were unseen forces affecting our lives I can believe it now....
A LITTLE BACKGROUND BEFORE THE WEIRD EVENT
My
wife's grandfather passed away April 15th. The vehicle we were
driving had begun making a noise, which we decided to have checked
out after the funeral to make sure we had transportation. My wife
was in charge of some of the food and a few other things. Gotta
hand it to her she's good at anything she does.
I
was also considering making new arrangements with the director of
the company I'm a consultant and webmaster. We were to discuss
this the next day. That day would be May 1st. May Day, which is a
little bit of a holiday or at least an important day here in
Hawaii.
WIERDLY RELATED EVENTS HAPPENDED MAY DAY
I
struck the deal with the director, which could potentially improve
my family's financial position. After my wife and I were finished
working we picked up our son. The vehicle I was driving began
making a bad sound so I pulled into a gas station. Couldn't find
anything significant except the power steering was out. We got
back in the car and drove it towards a supermarket near where I
work. The wife suggested we try to make it home. I was a bit leary
of this, but I said okay.
Just past the supermarket the
engine started smoking so I pulled into the very first parking
lot. A CAR DEALERSHIP! This vehicle was old and regardless whether
it could be fixed I was interested in getting rid of this vehicle
and my wife agreed. Now in case anyone is wondering, what will
make a car salesperson move faster than the speed of light? A
smoking car pulling into their parking lot that's what!
BARGAINING TACTICS
The
car salesperson showed us two cars one of which interested my wife
and I. I know I'm giving away some personal information here, but
I think it may help you in this situation. I have a background in
sales and am a dual certified teacher with a background in
behavior modification as well. The car we wanted was on sale for
$15,555.00. It was a 2005 van, a nice car and in good condition.
There was also a 2001 the car salesperson was showing us - Not
Interested. Test drove the 2005 and all that then went in to talk.
The poor boy hadn't eaten yet either and it was past 6.00 PM.
I
had already joked with the salesperson that we want the 2005 for
the price of the 2001. We then went and all sat down. We put our
son in the customer lounge and he was content doing his homework
and watching TV. We filled out all the credit information. After
that he came back with some figures he had handwritten on a piece
of blank paper:
$15,555
Let's Earn Your Business
Today
$2700 down $378 a month
Nothing down $446 a
month Note: Usually fives and zeros at the end of prices are not a
good psychological incentive to buy.
Rick:
I want that but I want it for 10.000
Salesperson:
This is already discounted. Would you be interested in the 2001 at
all.
Rick:
No. We both know there's some flexibility in the trade in even
with that beater I gave you.
Salesperson:
Well I can be a little flexible in my price, but you have to be a
little flexible in yours.
Rick:
That's a possibility.
Salesperson write down 14555
I
tell in $12,000
Salesperson writes down 13555
I
took his paper, made the 555 000 and stuck my hand out for him to
shake and except the deal.
He smiled and said wait a
minute let me see what we have here. . He took it into his
manager, came back and said okay, but at that price they couldn't
fix the minor things that were wrong with the car although they
would give us the parts. My wife and I looked at each other and
agreed.
This was obviously a last ditch effort on his part
to get the price back up. Car sales people are generally paid a
commission on the difference between wholesale price the amount
for which the car is sold.
Negotiating The Down Payment and Monthly Payments
Now
I discussed a down payment. All of these discussions involved my
wife who has a great head for numbers. She allowed me to take the
lead however due to my sales background.
The salesperson
originally asked for
$2700 down $378 a month
Nothing
down $446 a month
I now needed to bring this to a
comfortable price for my family.
Rick: Can you get
me $350 a month with $1000 down? The salesperson check with his
manager and agreed.
Now We See the Finance Officer whose Job It To Bring The Price Back Up
I
believe in this area, most people don't believe discounts and
bargaining is possible, but one thing I found out when I asked my
wife to marry me. It doesn't hurt to ask.
The finance
officer was a very nice guy, most people dealing with the public
who are successful seem to be naturally.
Finance
Officer: This car has no warranty. We can
get you a three year warranty for blah (sorry forgot the figure)
or a four year warranty for $2725.00. This covers anything just
like a regular warranty not just drive train. I really don't
recommend that one since it really doesn't do much.
Rick:
I agree the main reason for that warranty even being free at times
is very little ever happens to those parts.
Due to the
length of finance I wanted the four year warranty.
Rick:
What your lowest price on the four year warranty?
Finance
Officer: I can get you $300.00 off. I
promised to not go higher than $350.00 so let me see what happens
to your payments.
The payments were actually lower than
$350 per month when we first walked in to the finance officer's
office. The $2425 brought it up to $350.
Finance
Officer: Do you want Gap insurance? Gap
insurance will pay the difference between what the insurance
company will pay if your car is totaled and what you owe to the
bank. It's $489.00.
Rick:
How difficult is it to process this Gap insurance?
The
financial officer gave me some examples which satisfied me and for
the price I didn't see why not, however....
Rick:
So you promised $400.00 off on the warranty? How much can you get
us off on the Gap?
Financial
Officer: Laughing I promised you $300.00
on the warranty.
Rick: Oh
yeah (smiling)
Finance Officer:
I can't really get you anything off on the Gap it is what it is.
Rick: So
can you get us $100.00 off on the warranty.
Finance
Officer: No I'm sorry that is what it is
too it's insurance
Rick:
Okay then thank you.
We shook hands. Completed a gob of
paperwork. Got our stuff out of our old car and into the new one
and got our son fed. All through this and even being hungry my son
never complained one time. Okay okay our son lol.
Conclusion
I
hope these bargaining ideas help you not only when you get a new
car but in business and life in general.
Anyone wondering
whether or not on occasion a higher power affects our lives could
look at this and wonder about all the string of coincidences that
occurred on a special day here in Honolulu. Oh, I almost forgot,
When we got home I felt something in my shoe. It seems there was a
hole in my pocket and in my shoe was a good luck symbol - a penny.
About the Author
J. Richard Kirkham is the author of
Sneaky Ad Tricks
http://kirkhamsebooks.com/Advertising/SneakyAdTricks.htm
, a compilation of advertising gimmicks he's
used over a 30 year period.
He's very proud of his son
Rylan and attributes some of the success of raising such a well
behaved child to techniques found in his book Tutoring and
Positive Reinforcement Techniques and Methodology for all Parents
and Teachers
http://kirkhamsebooks.com/Education/RaisingYourChild_in.html
Get Writers and Marketing Tools and Submit Your Articles.
Click Here Send a Blank Email. When the Yahoo double check email
arrives click send or reply after you open it.
SubmissionSitesUpdates-subscribe@yahoogroups.com
Join his free newsletter
EducationProblemsNSolutions-subscribe@yahoogroups.com
by sending a blank email When the Yahoo double check email arrives
reply to it after opening.